Juliana

In the '80s and '90s, mountain bikes were effectively designed for, and marketed to, men.  At the same time, a few bold females were pioneering the sport for women.  Inspired by this movement, we felt it was time for a change. In 1999 we created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by Juli Furtado, one of the fiercest mountain bikers of all time.

Caret Down

5 products

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Juliana Furtado
Juliana

Juliana Furtado

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Juliana Roubion
Juliana

Juliana Roubion

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Juliana Quincy
Juliana

Juliana Quincy

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Juliana Wilder
Juliana

Juliana Wilder

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Juliana Joplin
Juliana

Juliana Joplin